Alternative media fills a vacuum and furthers communities-based news events. Informative blogs, community-based websites, and newsletters are part of the alternative media. According to one definition, “Alternative media are media sources that differ from established or dominant types of media in terms of their content.”
The media’s goal is to inform and educate the general public, but the mainstream media is selective of what it covers and conveys to the public. Because it is highly produced, it strives to get hot topics and professionally written hard and soft news. In other words, the mainstream media contents are produced and written by trained journalists.
Among the contents, the mainstream media covers include opinionated articles and individual columns. Each mainstream media outlet competes with other mainstream media outlets. Therefore, they compete for rich content and reliable sources. They convey selective news and publish articles and columns written by tasted, identified individuals.
The role of the alternative media kicks in when the mainstream media fails to cover marginalized voices. It covers underrepresented topics. It empowers emerging journalists, it gives voice to the voiceless. And dissimilar to the mainstream media, the alternative media does not seek out profit or distinction. Its sole purpose is to empower marginalized communities and individuals. However, unlike the mainstream media, content produced and written by the alternative media is not rich, for its content writers are not trained properly. Understanding alternative news media
The mainstream media and the alternative media are on two spectrums. The former is selective, the latter is inclusive. So, alternative media is the solution when the mainstream media is unable to cover everything.